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I started the day at Kijitora for an ichigo matcha latte and tuna onigiri. The café is above a vintage shop called Grab n Go. I checked it out quickly before coming up. The decoration has a cozy minimalistic vibe with cat inspiration moments.
Kijitora
I saw a display of stickers full of charming illustrations and made sure to grab a few. As I waited to have my name called for my order, I looked at my phone to check which direction to go next, even though I knew there would be a lot of vintage stores and cute boutiques all around. I’m always excited when brands have this type of merchandise: stickers, pins, calendars, postcards and notebooks for a café are something you don’t find everywhere. It’s becoming more common now and I’m happy about this trend. I also like to know when this was done by independent artists. It’s really how we create a system of entrepreneurs supporting each other.
I was really excited to explore Williamsburg, hoping to find interesting things but knowing I couldn’t spend that much money (or better yet, shouldn’t at all) since I just got back from Japan.
Spoonbill & Sugartown, Booksellers
My first stop was Spoonbill & Sugartown, Booksellers. A dangerous game if I actually wanted to stick to my budget, since books are a great weakness of mine. They had so many artistic options, along with thick coffee-table books, magazines, and special editions. The temptation was so strong.
Mini Mall
I entered a gallery called Mini Mall, full of little shops, and hopped into a photobooth. I’d seen TikToks showing famous photobooths with long lines, but walking around the city, they’re very popular and easy to find now. Good reminder to not get discouraged by everything we see online.
Awoke Vintage
I bought an adorable striped pink and red beanie at Awoke Vintage. They had so many cute color combinations and later on I saw other girls wearing them around the city.
Brooklyn Gifts and Collectibles
Brooklyn Gifts and Collectibles had a lot of character souvenirs and Japan stuff. The gachapon machine was SO tempting. I imagined getting one full of stickers for my house — or having my own gachapon machine someday, if I ever open a shop. A girl can dream.
Where to stay in Williamsburg
If you’re looking for a place to stay in the area, here are a few options:
If you’re looking for another fun thing to do in NYC, check out our Creative Cafés and Bars Across the Globe guide. It includes a spot in the city.
Frequently Asked Questions about Williamsburg
A day in Williamsburg can easily be filled with cozy cafés, independent bookstores, vintage shopping, and small galleries — all walkable within a few blocks of each other, making it an easy neighborhood to explore without a strict plan.
Kijitora is a great stop for coffee and matcha, with a cozy, minimalist café tucked above the vintage shop Grab n Go.
Awoke Vintage is one of the standout spots, known for colorful accessories and pieces you’ll likely spot other people wearing around the neighborhood.
Yes — Spoonbill & Sugartown, Booksellers is packed with art books, coffee-table books, and special editions, making it an easy place to lose track of time (and your budget).
The Mini Mall, a small gallery of shops on Bedford Avenue, has a photobooth tucked inside — an easy and fun stop to add to your day in the neighborhood.
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